Leveraging Successful mCommerce Strategies Across B2B and B2C Channels

According to Forrester Research, B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014.

Join us in San Francisco, CA this January 30 – February 1, 2012 to share experiences, ideas, and solutions with mobile-system professionals. Learn from an exclusive, expert-filled array of speakers representing all industries. Interact with fellow practitioners in conference workshops, working sessions, case studies, and networking breaks.

This year’s event will focus on:

• Growing Your mCommerce System from an eCommerce Base: Learn where to start your mobile commerce system
• Interconnecting a Multichannel Mobile Strategy Across All Channels: Learn how to strengthen your overall business plan at every customer touch point
• Working with the User: Explore the best practices in absorbing customer wants and needs into system design
• Monitoring and Quantifying mCommerce Integration: Learn how to track and grow the ROI of your mobile commerce platform

Sponsor	Media Partners